Peggy Lee has been inspired since early on by fine arts, graphic arts, dance, theater, architecture and music. Everyday had an artistic aspect. She nurtured her passion by majoring in fine arts both in 2D and 3D, while computer graphics were an additional study that she long fostered, knowing how technology would one day be essential to her craft.

Peggy moved to Amsterdam, The Netherlands, where she landed her first design job in brand strategy and management at BRS Premsela Vonk. From there, Peggy moved back to the States nearly three years later where her skills were recognized and expanded upon to include garment graphics, video directing, fragrance and cosmetic products and packaging designs. She has worked in the design field as designer, art director and creative director ranging from small boutiques, where some of their clients were Gucci, Estée Lauder, Coty and Dupont, as well as working directly in large corporations such as Gap, Limited Brands and L’Oreal.

Peggy worked as Assistant Vice President of Global Creative for packaging and product design at L’Oreal Corporation under the brands of Maybelline New York and Essie. She has also worked as a Design Director at a branding and advertising agency specializing in 360° strategies. In most recent years, she has been consulting on branding, packaging, and promotionals for various cosmetic and fine arts companies.