Design Direction

Project Management

Primary Packaging Design

Secondary Packaging Design

Retouching

Pre-Production

Post-Production

Cleaning up the existing Grand Banks logos was the first part of this project. Creating a new logo that would be cohesive with their current range for their addition of yachts called The Aleutian Class was the second. It was to be a clean and classic logo while conveying languid luxury on the high seas. The design of the leaflet expanded on the look and feel of the new logo.

When researching if the group of Grand Banks logos were still in use, I noticed the company changed the Aleutian Class logo color from its original blue concept to a warm brown.