Creative Direction

Team Management

Project Management

Primary Packaging Design

Secondary Packaging Design

2D Renderings

Retouching

Vendor Liason

Cross-Functional Liason

Pre-Production

Post-Production

The DMI is a division that generates creativity within the L’Oreal Group. The division conceptualizes all the new formulations and products with its internal laboratories, development, marketing, and creative teams. They create custom products for each country based on the needs and wants of each country’s clientele.

I focused on branding, packaging, and merchandising the new products for the global markets. I was mindful of creating innovative patented products (D618561, D645763, and D712596) that are aesthetically pleasing to keep on a shelf in your bathroom or a purse.

I developed a new brand look of cleaner, more luxurious product shapes and unified typography that is still being used and expanded upon.