Design Direction

Client Liason

Project Management

Primary Packaging Design

Secondary Packaging Design

Image Sourcing

Illustrations

Repeat Patterns

2D Renderings

Cross-Functional Liason

Presentations

Set Direction

Product Styling Direction

Model Styling Direction

Vendor Liason

Pre-Production

Post-Production

Laura Geller cosmetic brand required logos for their rebranding of different divisions: corporate/products, educational materials, and social posts.

With the logo update came a new web design concept, advertising for both print and digital, retail store displays, collateral, individual packaging, custom collection packaging, set design for shows, and styling for their model’s hair, makeup, and wardrobe that the model could manage themselves before a shoot.

The corporate pink color and typography are the cohesive elements used, while the color palette, photography, and illustrated patterns change seasonally or for each promoted product.

Custom products are made specifically for brick-and-mortar retail markets, trade and television shows, and televised retail outlets where stage sets have existing structures that need consideration. The moving elements, such as furniture and accessories, are specificied for each themed promotional event.