Creative Direction
Team Management
Project Management
Primary Packaging Design
Secondary Packaging Design
2D Renderings
Retouching
Cross-Functional Liason
Vendor Liason
Pre-Production
Post-Production
Essie expanded its brand from the luxury products division to the consumer products division. New packaging and products were developed for the launch of the mass market division while still expanding on the offerings for the luxury division by launching a new spa line. The typography overhaul was necessary for its rebranding. It needed to complement the existing logo that held equity. Work with the luxury spa products and the mass market line.
