Creative Direction

Team Management

Project Management

Brand Strategy

Storyboarding

Primary Packaging Design

Secondary Packaging Design

2D Renderings

Retouching

Illustration

Cross-Functional Liason

Vendor Liason

Template Creation

Presentations

Pre-Production

Post-Production

Fur has two co-existing markets: Fur You for the general market and Fur Professionals for estheticians and other professionals.

Fur You has a focus on people in retro settings, colorful imagery, and playful use of typography. They are about being inclusive for all consumers and their individual experiences with the products.

Fur Professionals is product focused, with tutorials, minimal color use, and cleaner type. The Professionals are about the product benefits for their clients hair and skin. For them, educating their clients on the best routines for any hair and skincare concerns are their agenda.